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From fantasy to reality with Victoria’s Secret
For decades, Victoria's Secret wasn’t just a brand; it was a cultural phenomenon. The Angels, the iconic fashion shows, and its hyper-glamorous image shaped an aspirational world of beauty and luxury. But behind the glittering façade lay a murky past - one that nearly...
It’s time to move beyond {First Name} with personalised marketing
Do you remember when email marketing tools first launched personalisation? You’d get an email with your name in the subject line and think, “Wow, how clever!” It felt special. Today, that magic is long gone. We’re in a time of information overload and everyone does...
Marketing trends 2025 – Why the human touch is the key to success
Marketing in 2025? From my perspective, it’s all about bringing back the human touch. I’d love to know your thoughts on marketing trends for next year.
🎵 ‘You’ve got the touch… you’ve got the power!’ 🎵
Lessons from Banksy’s ‘Slave Labour’ on the Unseen Power of Content
In the heart of London's celebrations for the 2012 Olympics and the Queen’s Diamond Jubilee, a striking piece of art emerged that challenged the festive spirit with a sobering message. Banksy, the enigmatic street artist known for his provocative and politically...
2024 Email Changes for Small Businesses
As a small business owner, chances are you rely on email regularly to reach customers, suppliers, and partners. But did you know that major updates to how emails operate - particularly popular services like Gmail and Yahoo Mail - will take effect on the 1st of...
Emojis Marketing Trends and Strategies for 2024
As digital marketing continues to evolve, one trend that stands out is the strategic use of emojis. These small, expressive symbols have become a language of their own in the digital world. From TikTok to X (formerly known as Twitter), emojis are shaping the way we...
Top Marketing Myths That Could Hold Your Business Back in 2024
Top Marketing Myths That Could Hold Your Business Back in 2024 Happy New Year to you all! It is so exciting to enter a new year, but it's crucial to clear the fog around some of the most persistent marketing myths that could hinder the growth of your business....
Marketing with Intent: Why Remaining Visible Matters
Marketing with Intent: Why Remaining Visible Matters In these challenging economic times, many businesses are struggling to keep up. However, now is not the time to cut back on marketing efforts. In fact, it's more important than ever to remain visible to potential...